Paperback: 320 pages
Publisher: Hodder Education (February 3, 1994)
9.6 x 7.3 x 0.5 inches
Shipping Weight: 1.5 pounds
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5 General Errors of the Card
As the owner of a small-scale business, you possibly already recognise that the first impressions are key. In many cases, you receive or lose the client or the client within first several seconds after your interaction, and your announcement can play a huge role in it. For this reason it is inconvenient to see that it is a lot of owners of a small-scale business consider the cards as a simple afterthought, instead of as the strong tool of a small-scale business. With clients who can solve between several firms as yours, the simple high-quality card can be everything that you should place independently separately.
Thing number one to remember when business reaches designing of cards – that your card should present precisely spirit and the image of your company. It is not easy to send the strong message on such small place but for this reason it is important to think carefully of your project of the card. Besides, be convinced that have avoided these frequent errors, which owners of a small-scale business do with their cards.
1. Excessive underlining of an emblem: undoubtedly you have a beautiful emblem that you can really be proud, but if you look around in some of the main companies you will notice that they tend to place the emblems in the small press. This white place serves to draw attention to an emblem, and it also leaves a lot of room to hand over the practical information included in your card.
2. Attempt to be too unique: the Card project should correspond to the several accepted standards. It can resemble good idea to try to present your business as resourceful or forward thinking but if you are not cautious, these efforts can present only you as nonprofessional. Look around in some of cards which you admire, and you possibly will notice that the majority of them does not try to make too much, and they in general correspond to standards. It is better to follow the formula, and to express your uniqueness within that formula.
3. To be too colourful: the Card project resembles any other form of communications in certain relations. When you speak with the clients and try to force to work them with you, you shout in their ears? You use persevering tactics?, we hope, no. So, why you would make an equivalent with the card? Also the colourful drawing can send the wrong message and force your business to seem desperate.
4. Hasty a choice of your template: you possibly are going to base the project on a template when it is important to think carefully and to define, what template works is better with your emblem. When the emblem is allocated as separate of other part of a card, it can be rather obvious and can make nonprofessional impression.
5. Using a paper of poor quality or ink: you should not spend a condition for the cards, but it is better not to go with the cheapest marked down printer which you can find. Go with the dear printer which underlines quality of their materials. Bad quality cards tend to look bad at comparison with competition.